Value Proposition Canvas
is a plug of the Business Model Canvas. It helps to project, test and build the business Value Proposition of customers in a more structured and reflective way, as the Business Model Canvas helps you during the process of design of Business Model.
The Value Proposition zooms in on only two blocks: Value Proposition and Customer Segment, in order to describe them in more detail. It helps the entrepreneur to project in the best way the business Value Proposition to solve problems, difficulties and needs of customers.
The Value Proposition Canvas is organized as follows;
Customer Jobs: In the box ‘Customer Jobs’ you gather all the customer needs, the problems that they are trying to solve and the tasks they are trying to perform or complete.