Problem statement: Public awareness of sustainable agriculture is low, especially in
organic paddy practices. As alternative, introducing Information and Communication Technology
(ICT) application like electronic learning is an effective way to educate and promote the young
generation to appreciate sustainable agriculture. Therefore, the main objective of this study is to
discuss a design of a prototype of persuasive learning in virtual paddy as a tool to promote sustainable
practices in paddy farming using Malaysia paddy farming practices as a case study. Approach: The
real practice in sustainable paddy farming practices has been adapted in design of prototype. A method
used for prototype design and development in this study is adapted from the model for design and
development created by Alessi and Trollip. After that, a pilot test will be conducted with the help of an
expert user. In addition, a lab experiment was conducted in the Computer Laboratory of the
Engineering Department, University Putra Malaysia. Respondents from the Biology, Engineering and
Agriculture Department student, Faculty of Engineering were selected randomly to answer the
usability and awareness questionnaire. Results: Finding of this study shown the way of information
and communication technology can facilitate understanding in organic paddy farming practice. The
prototype also improves the level of awareness in sustainable agriculture in general.
Conclusion/Recommendations: For future study, more research about potential used of learning
environment in the sustainable issues can be carried out.