Despite the many negative environmental and socio-cultural consequences of tourism that this study identifies, the principal aim of tourism planners and the travel industry is to ensure that high levels of visitor enjoyment are achieved at destinations and attractions because of the financial benefits that arise from this. However, their secondary objective is clearly one of minimizing any environmental and socio-cultural negatives which may accompany economic success. An essential pre-requisite for this is to retain the host community's continued agreement that the tourism-induced changes that may occur to their way of life and the landscape around them are broadly acceptable ones.