Starting your own business is like jumping on an emotional rollercoaster with the highest of highs and lowest of lows -- all the while, wondering if the ride will come to a screeching halt. Anyone can start a business but it’s infinitely harder to grow and sustain it. When a company faces challenges and falls on hard times (and it always does), it’s your passion and commitment that ultimately get the business through to the other side. If you don’t have a true passion for your business, everyone can sense it: your customers, team, advisors and investors.