Establish the aims of the event
The aims of an event provide foundation for many aspects of the planning process.
An even could have one or more following aims:
Improving community attitudes to health and fitness through participation in sport activities
Increase civic pride
Injecting funds into local economy
Raising fund from charitable cause
Increasing tourist numbers to a specific destination
Extending the tourist season
Launching a new product
Raising revenue through ticket sales
Providing entertainment
Building team loyalty
Raising the profile of the town or city
Celebrating an historical event
Enhancing the reputation of a convention organizer/venue
Conducting an inspirational ceremony
Providing product sales
Acknowledge award winners e.g. tourism award, staff awards
Producing media coverage
Highlighting the main point of a conference