We cannot deny the fact that the main point of the Korean wave over the
last decade was Korean pop music, or K-pop. In 2011, the Korea Tourism
Organization conducted a survey through www.visitkorea.or.kr. One of the questions was 'What kind of Korean trend got your attention?'. Of the 12,085 people who
responded, 55% of them chose K-pop as their favorite among all other Korean
products. (Korean Culture and Information Service 2011)