Leading for Innovation
In response to the question, “What must one do to survive in the twenty-fi rst
century?” the top answer among 500 CEOs surveyed by the American Management
Association was “practice creativity and innovation.” However, only 6
percent of the respondents felt that their companies were successfully accomplishing
this goal.22 Similarly, another survey by BusinessWeek and the Boston
Consulting Group found that 72 percent of top executives said innovation is a
top priority in their companies, yet almost half said they are dissatisfi ed with their
results in that area.23