Global awareness of the real value and genetic diversity of adapted minimum care breeds for sustainable animal agriculture off natural vegetation has led to the emergence of local, regional and global markets for such animals. This, in turn, has added impetus to conservation initiatives that are based on sustainable use and added value. To date, however, the pedigree livestock and larger commercial producer sector have benefited the most. Rural stock owners have not always had access to user-friendly information or markets and are therefore often unaware of the value of their animals, or where they could be sold.