The World Business Council for Sustainable Development, a Geneva-based global association of companies, defines CSR as “contributing to sustainable development by working to improve quality of life with employees, their families, the local community and stakeholders up and down the supply chain.” The three main tenets of sustainability are profits, people and the planet. Companies that invest in all three effectively are recognized on lists such as the Most Admired Companies list and Corporate Citizenship list, and strive to get accepted onto the Dow Jones environmental and social criteria that have outperformed the S&P 500 index by 15 percent, according to Dow Jones Sustainability World Index