As IKEA's spectacular growth and expansion continued, its unique management philosophy
and organizational approach developed and changed. At the core was the founder, Ingvar Kamprad.
Ingvar Kamprad
Ingvar Kamprad seemed driven by a vision larger than IKEA. "To create a better everyday
life for the majority of people," he said, "once and for all, we have decided to side with the many. We
know that in the future we may make a valuable contribution to the democratization process at home
and abroad." One of his executives said of him, "He focuses on the human aspect. What motivates
Ingvar is not profit alone but improving the quality of life of the people