What are the pros and cons to BMW's selective target marketing
What has the firm done well over the years and where could it improve
Bmw's sales slipped during the worldwide recession in 2008 and 2009
Is its segmentation strategy too selective? Why or Why not?
The sale of BMW was slipped by 43% during the worldwide recession in 2008 and 2009. The main reason behind it was that the segmentation strategy of BMW is too selective. In the same way, this strategy affects the growth and sales volume of the company