3 Research and Methodology
For the purpose of this study satisfaction levels were measured exclusively in 5-star all-inclusive hotel establishments in the highly touristic province of Antalya which has one of the most widely all-inclusive systems in Turkey. The main research questions to be answered where 'Why do the tourists prefer All- inclusive system?' determine the satisfaction level towards to the hotel services and features and last to identify the comparison with all-inclusive 5 star hotels with standalone 5 star hotels.
This research applied mostly quantitative research methods in consequence of the means available as well as the nature of this study. A survey of 18 questions was employed and 10 of the survey questions were close ended. The questionnaire contained 4 main sections. The first section was designed to determine the demographic characteristics of tourists. The second section measured satisfaction levels on food and beverage services, staff performance, and the general features of the hotel during the tourists stay. The third section investigated the importance of holiday destination features in decision making. The fourth section was designed to determine the importance of selection elements related all-inclusive resort hotels. Generally 5-point Likert-type scales were used and data obtained from the study were analyzed with SPSS (Statistical Program for Social Sciences). Demographics have been considered and the significant data have been continually evaluated. Reliability was also tested with Cronbach's Alpha Reliability test.