Ford resigned from the Edison Company and founded the Detroit Automobile Company on August 5, 1899. However, the automobiles produced were of a lower quality and higher price than Ford wanted. Ultimately, the company was not successful and was dissolved in January 1901. The funding request for a second chance with Murphy again to establish the new company. But the company eventually failed again. The failure of his twice it has teach me that we are to be successful, it is not easy. Because if we disappointed , and we will not meet with success. These things make the Ford success later. And here is what I learned from him that if not for it per day, one obstacle, it will be the success of ours.