. Internalization is facilitated if the knowledge is captured in documents or conveyed in the form of stories, so that individuals may re-experience indirectly the experience of others. Matsushita’s home bakery product was a great success. It sold a record 536,000 units in its first year, topped the list of Mother’s Day gifts, and was featured in a 1987 issue of Fortune magazine. The success story was disseminated throughout Matsushita by word of mouth and in-house publications, changing employees’ perceptions about the potential of home appliances and inspiring them to develop other innovative products. The new tacit knowledge being internalized was that Matsushita could develop a product by interfacing directly with customers and by pursuing quality without compromise.