After establishment on the domestic market, the Red Bull entered other, Western Europe, America, Eastern Europe, and finally the Australia market. We have analyzed the process of entering different groups of countries with use of several dimensions of the psychic distance concept. We can confirm that the company first entered markets with similar language (or countries which inhabitants are mostly familiar with English),similar law and political systems, business practices, marketing infrastructure, industry structure and culture. In all those countries Red Bull decided to establish wholly owned subsidiaries, which is an important element of the expansion strategy. The situation differs in case of Asian countries that substantially differ from Europeans in terms of all elements of psychic distance. The most important is that due to legal restrictions it is impossible to establish wholly owned subsidiaries in the region, and this is the main reason for which the company decided to operate in that region through licensing. Red Bull has talked about creativity, innovation, but it has never talked about figures at all. It have talked about sale volume, but it is hard to evaluate. So, it leads to a question that who is going to get their shares because if the company producing soda beverage requests to buy small part of shares, which may be 5 or 10 %, it should be normal if they must pay to us 2 or 3 times of share price because they will obtain distributional channel all over the world that Red Bull exists. Red Bull makes profit from distributing products for 15 – 20 % from sale volume all over the world but it have never evaluated the price as it has never think about selling the Company to any multinational company and it focus on expanding their business. Red Bull should take some factors into consideration, like market size, political and economic environment, psychic distance, and experience etc. Except those factors, the business network Red Bull made in European market as well as the network also plays the important role in the internationalization process of Red Bull.