Now, think about how individuals behave when walking in these crowds of people. Some people will speed up to get out of the crowd, and then the entire group will begin to walk more quickly. This behavior affects how people view the store windows that they pass by. Even if you wanted to slow down or stop to look in a window, you couldn’t. You have to keep walking quickly so that you won’t be in the way of other people. That’s why window displays need to instantly grab attention. But many don’t. Take the drugstores in my neighborhood, for example. The windows are filled with boxes of bleach and detergent, packages of razors and soap, and whatever else can be squeezed into the space. With the window so crowded, it is impossible to focus on any single product. Often, it’s difficult to even see clearly what is really being promoted!