A market niche is a homogeneous group with common characteristics— that is, all the people who have a need for the newly proposed product or service. When describing this niche, the writer should address the bases of customer purchase decisions: price, quality, service, personal contacts, or some combination of these factors.
Next, a list of potential customers who have expressed interest in the product or service— together with an explanation for their interest— should be included. If it is an existing business, the current principal customers should be identified and the sales trend should be discussed. It is important to describe the overall potential of the market. Sales