A comprehensive visual system
In keeping with our updated brand approach, we’ve created a complete set of design guidelines. These guidelines are intended to ensure consistency over just about every instance of customer contact. How? By building a deeper
and more emotional connection to our
customer. It’s subtle, yet so tangible when executed properly.
That’s why it’s our duty as keepers of the brand (raising your right hand yet?) to protect, support, and communicate our brand clearly and consistently in everything we say and do. Do this and
the strong, positive perceptions created will drive customers to our stores.
The core design elements are the essential visual elements of our brand — the Walmart logo, typefaces, color palettes, imagery, and graphics — and are the starting point for any Walmart communication.