In many cases, partnering with customer-suppliers makes sense, and can bring advantages to both the customer-supplier and the service provider (Vokurka, 1998). Service providers have an incentive of getting better quality inputs from customer-suppliers, and customer-suppliers have an incentive of getting better quality outputs fromthe service provider.
One example of customer-supplier partnering takes place in higher education. Students provide their minds and prior knowledge as inputs to the education process. There can be great advantage if the quality of the prior knowledge adequately prepares the students for the university's value-adding process. Universities can partner with students by providing programs which prepare students for matriculation. Further, universities might partner with the suppliers of the student-suppliers, namely the high schools or preparatory schools. Such partnering might include exchanging information about curriculum and about knowledge and skills whichare desirable instudents.
In many cases, partnering with customer-suppliers makes sense, and can bring advantages to both the customer-supplier and the service provider (Vokurka, 1998). Service providers have an incentive of getting better quality inputs from customer-suppliers, and customer-suppliers have an incentive of getting better quality outputs fromthe service provider.
One example of customer-supplier partnering takes place in higher education. Students provide their minds and prior knowledge as inputs to the education process. There can be great advantage if the quality of the prior knowledge adequately prepares the students for the university's value-adding process. Universities can partner with students by providing programs which prepare students for matriculation. Further, universities might partner with the suppliers of the student-suppliers, namely the high schools or preparatory schools. Such partnering might include exchanging information about curriculum and about knowledge and skills whichare desirable instudents.
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