In the past, Trip 7 Screen Printing has had strong relations with American Apparel. American Apparel offers a wide variety of products, and even carries some not-so-common products such as the fitted ladies' polo t-shirt. with a wide variety of products form its supplier, Trip 7 Screen Printing is able to accommodate the various requests form its own customers. Trip 7 Screen Printing provides American Apparel with a considerable amount of business, over $250000 in sales per year.
But within the past couple of months, Mr. kitchen has been unhappy with the growing number of backorders American Apparel has had on Trip 7's orders. the situation has become such a problem that Mr. Kitchen he's estimated that at least 25 percent of his t-shirt orders are backordered through American Apparel. He has contacted the American Apparel customer service representatives several times and has not received the results that he had expected. As a result, Trip 7 Screen Printing has had trouble making customer deadlines. the company also is incurring extra costs form its growing number of expediting orders form American Apparel and having to pay its employees overtime.
Mr. kitchen knows that when Trip 7 Screen Printing fails to meet a customer's deadline, the company is breaking its promise to provide 99.99 percent customer care. If American Apparel cannot deliver its t-shirts to Trip 7 Screen Printing in a timely fashion, customer service will diminish. Being able to promise timely deliveries to its customers is a key competitive advantage for Trip 7 Screen Printing. Supply chain quality is the most important aspect of the business.