Generally, exposure to sponsorship stimuli at sporting events (e.g. perimeter signage) has been found to achieve limited recognition of sponsors by spectators (d’Ydewalle et al., 1987; Nebenzahl and Hornik, 1985; Pham, 1992)
Generally, exposure to sponsorship stimuli at sporting events (e.g. perimeter signage) has been found to achieve limited recognition of sponsors by spectators (d’Ydewalle et al., 1987; Nebenzahl and Hornik, 1985; Pham, 1992)