A well-establish Mobile Hotel Reservation Adoption can lead to customer’s loyalty especially if the benefits are carefully design by the hoteliers. In Shangri-la Hotels & Resorts press release, Michael Leong as the Director of Corporate e-business highlighted that, “Mobile devices are increasingly used by travelers to get connected to the Internet on the road. We recognize the inherent usability issues with today’s smartphones and addressed them with the latest mobile technology to offer one of the most user-friendly mobile web browsing experiences in the travel industry” (www.shangri-la.com, accessed in January 2012).