The model was further developed to have one overall owner responsible accountable for the process, and key stakeholder responsible for their critical components in the overall process. Each component part was detailed out with objectives, accountabilities, deliverables and a timelines.
The process identified the lowest common denominator of business requirements and utilized this for base requirements. These base requirements were utilized to design templates for communicating consistently across brands and for capturing critical financial information. This imparted consistent structure while allowing for creativity.