Digital transformation (DT) – the use of technology to radically
improve performance or reach of enterprises – is becoming
a hot topic for companies across the globe. Executives in
all industries are using digital advances such as analytics,
mobility, social media and smart embedded devices – and
improving their use of traditional technologies such as ERP
– to change customer relationships, internal processes, and
value propositions. Other executives, seeing how fast digital
technology disrupted media industries in the past decade,
know they need to pay attention to changes in their industries
now.