What should Terra Lycos' model be for the Latin America region? Is it possible to
have a model for the region that is different from the model for other places in
the world?
As the integration of the two companies takes place, Lycos and Terra management face difficult issues in Latin America. Management needs to make a decision on two important issues. Management must decide the brand strategy for the region and the best model to apply in the region. Latin America is a major part of Terra Lycos' global reach, leveraging Terra's strength in the region. Latin America is very important to Terra Lycos because the merged company intends to pursue a global growth strategy. But Terra Lycos must define a unique strategy for the Latin America region as they has their own characteristics in terms of Culture and Languages. And also not only for the Latin America region in case of if Terra Lycos would like to explain to other region they need to learn regarding local culture , characteristics and languages as well.