CHAPTER 2. LITERATURE REVIEW
This section starts with the literature review with the concept of the Internet and electronic
commerce and continue with online shopping term which means that many online shopping features
will be analysed. Moreover, theories behind consumer behaviour are also presented regarding
identification of the influencing factors.
2.1THE INTERNET
20th century has been an era that, social, economic and political changes have occured. Along with
the globalism, dissapear of the borders, technologic developments and unavoidable passing to the
information society has deeply affected and changed the current rules of the business world.
Especially, in the last parts of the 20th century with rapid changes in the information technologies,
computers have become an integral part of the life. With the developments in the information and
communication technologies over these years, computers’ capacities have grown rapidly and local
networks have become a network that connects all the computers in the world, the Internet. In the
information era, the Internet has become more and more necessary.
Nowadays computer and the Internet have been indispensable tools for our daily life in conjunction
with the rapid development of knowledge and technology. With the rise of this new technology
‘Internet’ individuals have started searching everything they want from this medium. Moreover it is
a commonplace of information gathering. Those technologies loom large in our social life and
business life as well.