ELearning is construed in a variety of contexts, such as distance learning, online learning and
networked learning (Wilson 2001). In the context of this paper all of these instances will be considered
to describe learning that utilises information communications technology (ICT) to promote educational
interaction between students, lecturers and learning communities (Holley 2002). Volery (2000) argues
that the fast expansion of the Internet and related technological advancements, in conjunction with
limited budgets and social demands for improved access to higher education, has produced a
substantial incentive for universities to introduce eLearning courses. Volery (2000) continues, that if
universities do not embrace eLearning technology that is readily available, they will be left behind in
the pursuit for globalisation. Ribiero (2002) argues that if universities are to maximise the potential of
eLearning as a means of delivering higher education, they must be fully aware of the critical success
factors concerned with introducing online models of education.
Many commentators describe the relative benefits of eLearning in higher education, however, there
are ramifications for unprepared, technology focused institutions, when trying to implement distance
learning courses. O’Hearn (2000), contends that university structures are rigid and unproven,
regarding the incorporation of technological advancements. Holley (2000) states that eLearning is
difficult to implement without the full cooperation and support of lecturers, as the degree of interaction
between lecturers and students is still predominant in eLearning environments (Volery 2000). Finally,
are traditional universities able to compete with other independent education providers in relation to
social demands for ‘life long learning’ and globalised education services? (O’Hearn 2000).