Another thing to remember while communicating with Japanese business people is that the Japanese find the concept of "saving face" crucial in all settings, especially while dealing with foreigners. This means that they do not appreciate being seen as wrong or threatened; therefore, while communicating with them, one should not be too direct, confrontational, or rude. This also means that sometimes when they say "yes," they are really saying "no"; they will use alternative words such as "difficult" or "maybe" when they mean "no".