of love:
This commercial emphasizes and reveals the unconditioned love and care the father has with his kid. Father, the main part of the family, sacrifices everything for his kid, the one who will do everything to have end meets and for the sake and comfort of the kind. No matter how the kid is, father will never abandon her, he is the sincere giver to his kid.
The commercial possibly bases on the true story or potentially can make belief of the public to be based on the true story as the scenario seems to be so realistic without any kind of fantasy shot like some other advertisement.
The story sequences of the commercial is quite good. Commencing with the scene of the daughter talking to herself in the mirror, pondering that she wants to have the better father, why she has the father who is mute. The story brings the viewers to apprehend that the kid cannot stand the reaction of her schoolmates mocking on her mute father. This is the commencing point the kid starts to quarrel with her dad.
As time goes by, the young girl has her boyfriend and without any protection, she unwilling has her pregnancy but it is quite common that the too young boy will never accept the baby. This so much grieves her and decides to commit the suicide. Simultaneously, without knowing the truth, the father is about to surprise his girl with the candle light cake as the gift for her birthday. The story narrates the way the father is trying to make all the best wishes to her daughter in the way they can, mute hand dialogue.
The father instinct brings him to realize that there may be some unwanted incurrence somewhere in the home and finally discovers his beloved daughter gushing in great torture with body soaked in great quantity of blood shed.
With all his might, he carries the daughter and brings her to the hospital where he tries to express his love to the doctor to the point that he can sacrifice everything to save her life. The remedy ends up with blood transfusion from the father to the daughter for the girl can feel and witness such sacrifice when she recovers. At the moment of her eyes open, she sees her father laid unconsciencely in the hospital bed next to her. The way she can only show her gratitude at that moment is just to gently grasp her father’s hand. This scene surely impresses the great emotional scenario to the viewers obviously.
The contrast of this commercial is with the both main actors / actress, the father and daughter, apparently between the mute father and the daughter who cannot accept her own destiny. This makes her mad with her own dad, and tries to get rid of her father. This makes the family broken in pieces just because the young girl does not open up her heart to accept her only father and the way he naturally is.
Screen, background and all the props utilized in the motion pictures make the commercial more realistic and interesting. Props are carefully selected to go along well with the on-going story and is so powerful to induce the emotion of the viewers to feel the way the story wants it to be. The scene reveals how this tiny family spends the day to day activities, so normal and conventional with traditional old house, the kiosk to vend the soya milk is the only core tool to survive the family and earn the income. Those stuff very much support the story to be seen so rational and emotional. The viewers may even reflect themselves in comparison to what they see in the commercial.
The casting is so fantastic. The mute father acts as if he were really mute. Being mute even supports his acting for he can openly perform as much body language as well as the eye contact most emotionally and passionately. The way he expresses his will in mute handy language, gushing as like he is going to pour the copious tears to dead to beg the doctor to safe his daughter’s life.
“Doctor, I have a house – you can take it, just safe my daughter’s life” cries the mute father, followed by “take my blood” – the acting is seen without any verbal dialogue but it is quite certain that the viewers can understand what the father is expressing. This scene reflects the love of the father rendered to his kid so heart fully, that he can trade everything or even sacrifice whatever he has just to see her daughter recovers from such deadly condition.
The production is so good and can be compared with any good short film. The story is going on so dramatically and hold the viewers’ breath wanting to know what will happen next. There is no sign of ‘hard sale’ to represent the production but at the end the public will recognize the trade name of the advertiser.
The ultimate aim of this commercial is to arouse the viewers’ emotional inner senses which is apparently very successful. It is believed that most viewers will obviously shed their tears to cherish and worship the unconditional love the father would have for his kid regardless in what condition he may be. This is so adorable that most of the spectators will reflect themselves towards what they have just seen on the screen.
The commercial successfully win the heart and feeling of the public. The end scene reveals the firm’s logo as well as the gentle speech to emphasize the company motto. People will remember and recognize the greatness of the love that any father has for his kid. The story also leaves the clue to let the public think in the daughter’s point of view, finally, the kid will show her gratitude towards her father. She will realize that even her father is mute but he is strong and capable enough to take care of her at all his best and might. Even though he cannot verbally express how much he loves his daughter but she can sensationally touch his authentic feeling of great and unconditioned love from his body expression, that is even more than anything else in the world.
Finally, the viewers will still remember the owner of this commercial and will think about how much responsibility Thai Life Insurance has for all their clients. Simply, touching, practical, realistic and effective in all the ways one commercial could be.