1. Scope of Work
The following section shows how our dedicated team will to prepare, market, and sell the assets. Each marketing plan is unique, based on market research that will be undertaken specifically for Tipco’s sale program by our dedicated sales and marketing team.
2.1. Asset Preparation
Hilco places great emphasis on the physical presentation of the assets. Not only does this make the assets more attractive during viewing, it also makes marketing materials much easier to create and more professional in appearance.
We will supervise the cleaning, lotting, and labeling all the equipment. Each asset will also be photographed properly, described and cataloged by our staffs for marketing purposes.
2.2. Database
It is important direct marketing materials go to the right people in the right sectors, and the backbone that supports our marketing efforts is our continuously monitored, enhanced, and expanded database. Our database contains over thousand qualified individual records made up of all purchasers and enquirers that have used our services. You will enjoy the benefits of this unmatched marketing resource.
Coupled with the purchase of other, industry specific mailing lists, Hilco can contact the highest possible number of potential purchasers, giving our direct mail and email marketing campaigns unmatched access to potential buyers of your assets.
2.3. Direct Emailing
This is still a mainstay of most major sales programs. However, we avoid the high waste rates of most direct email campaigns in two ways:
• The use of tightly focused mailing lists in our campaigns.
• Professionally designed e-flyers which are designed not to be perceived as "junk" mail. The emailing list will be based on an optimized mix of our database clients and carefully vetted mailing lists. The Hilco name gives your asset sale credibility in the secondary market, backed by our international reputation for providing the highest quality of previously owned equipment. A highly effective way of projecting that professionalism to potential purchasers, and enhancing the direct mail campaign, is the way we design and produce our brochures.
2.4. Sale Catalogue
We will also prepare a detailed sale catalogue which we direct all prospective buyers to our websites: www.Hilcoind.com to collect these. The catalogue provides prospective purchasers details relating to the sale. These include:
• Description and specifications of each asset lot, arranged in lot number order.
• Terms and Conditions of the sale.
• Directions to the site/Map.
• Viewing arrangements.
• Payment details
• Restrictions on Removal and delivery of assets
2.5. Email & Web-based Marketing
Hilco matches its marketing to the nature of the assets and the market. We recognize web based marketing is an increasingly powerful part of the marketing mix. For the protection of not only our reputation but of