Coffee pods, the single most influential invention in the coffee world over the past few decades have caught on like wildfire in this country. And when people drink coffee pods, they drink less coffee," explained The Washington Post. This is happening at a time when coffee pod sales have skyrocketed 133,710% in the U.S. -- more than a third of all coffee sold in the country -- according to data from Euromonitor, reported by the paper.
Keurig has made coffee easier and more efficient to consume, but those efficiencies have actually led to lower consumption.