It has bought products from villagers participating in the Career Promotion Project at the initiative of Princess Maha Chakri Sirindhorn. The products have been sold at Phufa branches. Proceeds will contribute to developing the quality of life of rural people and enhancing the potential of vocational groups. They will also be used to support education for children and youths. Since its operations in 2001, Phufa has already allocated more than 33 million baht to help children and youths in rural remote areas.