This research aims 1) to study the personal factors marketing mix and habits purchasing of drinking water Chumco of student 2) To compare the relationship of the personal factors that influence purchasing habits, drinking water Chumco of student.(3) to study the Compare the relationship of the marketing mix affect the purchasing habits of drinking water Chumco of student products and place. Samples used in research is a student of Prince of Chumphon Campus, a limited number of 313 people, using questionnaires as a research method. The statistics used for data analysis were frequency, percentage, mean, standard deviation, One-way ANOVA and Fisher’s LSD Procedure.