To promote this beautiful island World Wildlife Fund (WWF) launched a pilot of corporate sector eco-tour programme in 2010 in partnership with its Pakistan Wetlands Programme covering the Makran Coast of Pakistan. The newly launched ECO Travel Programme of WWF-Pakistan aims at exploring sites of ecotourism, provide opportunities to the general public and corporate sector and promote an environment that can sustain the effort in the long term. This programme also aims at raising awareness of corporate sector companies about the conservation needs of the sites of ecotourism. Their understanding and the investment potential of Corporate Social Responsibility Funds.