(1) Vigilant market learning that enhances deep market insights
with an advance warning system to anticipate market changes and unmet needs,
(2) adaptive market experimentation that continuously learns from
experiments, and
(3) open marketing that forges relationships with those at the forefront of new media and social networking technologies and mobilizes the skills of current partners.
The benefits of these adaptive capabilities will only be realized in organizations that are more resilient and free-flowing, with vigilant leadership and more adaptive business models.