Convenience product
A Consumer product that customers usually buy frequently, immediately, and with minimal comparison and buying effort. Example laundry detergent,candy,magazines and fast food.
Shopping product
A consumer product that the customer, in the process of selecting and purchasing, usually compares on such attributes as suitability, quality, price, and style. When buying shopping product and services, consumer spend much time and effort in gathering information and making comparisons Example furniture, clothing.