The target mission of NCP is to improve consumer welfare; improve socio-economic well-being; and
increase sustainable consumption practices. Several strategies have been outlined which can be
categorized into two, i.e. consumer protection in terms of social, and also legal. The adoption of social
strategy would be to improve quality of life; increase self-protection; increase support and assistance to
consumerism movements; and encourage participations of consumer organizations in the formulation and
implementation of government programs at the state and district levels. Whilst from the legal point of
view, the strategy would be to strengthen the laws of consumer protection by reenforcing the existing
laws and regulations, to amend the laws in accordance with the current development, creating new laws
that take into account the impact of globalization, trade liberalization and sustainable consumption,
ensuring for the laws to guarantee consumer’s welfare and well-being