Although CSR specialists still have a role to play, each dimension of CSR 2.0 performance is embedded and integrated into the core operations of companies, Standardised approaches remain useful as guides to consensus, but CSR finds diversified expression and implementation at very local levels. CSR solutions, including responsible products and services, go from niche 'nice-to-haves'. And the whole concept of CSR loses its Western conceptual and operational dominance, giving way to a more culturally diverse and Internationally applied concept.