1. What microenvironmental factors have affected Xerox’s performance since the late 1990s?
2. What macroenvironmental factors have affected Xerox’s performance during that same period?
3. By focusing on the business services industry, has Xerox pursued the best strategy? Why or why not?
4. What alternative strategy might Xerox have followed in responding to the first signs of declining revenues and profits?
5. Given Xerox’s current situation, what recommendations would you make to Burns for the future of Xerox?