3.1. Research Philosophy
Research philosophy associates with nature of knowledge and how the knowledge develops
(Saunders, Lewis, and Thornhill, 2007). According to Bryman and Bell (2007), research
philosophy comprises of two main considerations which are epistemology and ontology.
Epistemology is pertinent to what should be considered as acceptable knowledge in the field of
study, while ontology relates to nature of social entities. Bhaskar (1975) stated that any
epistemology analysis is in conjunction with ontology.