The OTOP policy was initiated right along with the supportive policy of the MSEs, both of which are regarded
as laying the economic foundation of the country, and the OTOP program, which gives incentives for the
development of rural MSEs. In essence, the policies of OTOP and MSEs have one goal in common, which is the
attempt to strengthen the small business units all over the country for the benefit of country’s sustainable economy.
The only difference is the OTOP policy stresses that the community is able to be self-reliance with job and income
generation by using its folk wisdom and local resources.