Rainwave , Wonke and Isaacs, a small business that designs rain-proof ponchos, uses a combination of pop-up shop and e-commerce to sell its range. Last year founders and designers Julia Wonke and Katy Isaacs created a pop-up shop in London’s Chelsea and in Victoria.
Wonke and Isaacs add that the experience of “popping-up” is great for social media and marketing as they can invite buyers to come and physically see their product. They also blog, tweet and use Facebook.