Improve Product Awareness
A marketing effort can be focused at reviving or invigorating interest in a product that has been on the market for a long time or about which people have longstanding attitudes. A good example is the ubiquitous "Got Milk?" campaign, which was started by the California Milk Processor Board in the mid-90s, but is now used nationwide. According to the man behind the campaign, the effort helped the industry achieve a 91 percent awareness rating after it was in use for two years.