The pay-TV market has quadrupled in
just 10 years
In 2013, the pay-TV market grew 11.2%
in terms of market share and 14.1% in
terms of subscriber numbers. Over the
last decade (2004 to 2013), the number
of primary pay-TV subscribers almost
quadrupled from 1.33 million in 2004
to 4.35 million in 2013, increasing at an
annual average rate of 14.64%. The Gulf
States (Saudi Arabia, the UAE, Kuwait,
Qatar, Oman and Bahrain) account for
two out of three pay-TV households
(66% of the total). However, there are
significant disparities in the uptake of
pay-TV services across the region: UAE
has the highest penetration rate at 85%
and Egypt the lowest at just 2.4%.