In an almost three-to-one vote, shareholders to change the structure elected of the board of directors to allow all board members to be simultaneously replaced. Additionally, shareholders voted to make it easier to call emergency meetings. While top management was not replaced, the message sent by the majority of shareholders could be construed as “get your act together or else you’ll be replaced.” A key question is: What happened to tarnish the previously stellar performance of this innovative movie rental company and cause a near mutiny by its shareholders?