Marketers can use specific marketing tools to develop strong bond with customers .
Frequency marketing programs – is a program that is designed to generate brand loyalty and cultivate a long- lasting relationship with customers by rewarding the ongoing purchase of products and services.
Community marketing – strategy that involves forming community (by marketing people or satisfied consumer) to interact with existing consumer.
There are two types of community marketing:
Organic or natural marketing - occurs without the assistance of the company. Organic marketing is word-of-mouth marketing and is one of the most effective marketing methods.
Sponsored community marketing- is promoted by company through activities like investments in the local community improvement initiatives or corporate social responsibility.