than in less Uncertainty Avoiding cultures. On the other hand, it hasbeen shown that the idea of strategic planning - rethinking the fundamentalgoals and activities of an organization - is more popular in less UncertaintyAvoiding cultures like Great Britain than in more Uncertainty Avoiding cultures likeFrance (Horovitz, 1980) because strategic planning presupposes a tolerance forgreat ambiguity and for taking distance from the certainties of the past. Thispopularity of strategic planning in less uncertainty avoiding countries does notmean, however, that organizations in such countries deal with environmentalchanges more effectively. At least, there is no hard evidence for it.