- It's a calm day in the desert town of Roswell,New Mexico.
- Thirteen miles above the ground,a giant helium balloon ascends with a space capsule tethered beneath it.
- The capsule door slides open, revealing the Earth as a sphere-the curve of the horizon bending dramatically around the planet, the sky above almost black.
- A man in a full opacc suit steps out onto a small plallorn and secures his footing.
- Then,with a quick salute to the camera,he jumps.
-A NASA test? No. It's the latest promotional effort from Red Bull-another extreme stunt designed to evoke reactions of shock and awe while driving home the now famous slogan, "Red Bull Gives You Wing."
- Today,through a bevy of other such events, Red Bull's message is broadcast far and wide via an army of celebrity endorsers as well as sports,music and entertainment event sponsorships.
- Red Bull is not the most conventional marketer.
- It spreads its brand message across an eclectic mix of promotional efforts while largely shunning traditional media.
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- An Unlikely Start
- It all started about 30 years ago when Austrian toothpaste salesman Dietrich Mateschitz travele to Thailand.
- It's a calm day in the desert town of Roswell,New Mexico.- Thirteen miles above the ground,a giant helium balloon ascends with a space capsule tethered beneath it.- The capsule door slides open, revealing the Earth as a sphere-the curve of the horizon bending dramatically around the planet, the sky above almost black.- A man in a full opacc suit steps out onto a small plallorn and secures his footing.- Then,with a quick salute to the camera,he jumps.-A NASA test? No. It's the latest promotional effort from Red Bull-another extreme stunt designed to evoke reactions of shock and awe while driving home the now famous slogan, "Red Bull Gives You Wing." - Today,through a bevy of other such events, Red Bull's message is broadcast far and wide via an army of celebrity endorsers as well as sports,music and entertainment event sponsorships.- Red Bull is not the most conventional marketer.- It spreads its brand message across an eclectic mix of promotional efforts while largely shunning traditional media.-- An Unlikely Start- It all started about 30 years ago when Austrian toothpaste salesman Dietrich Mateschitz travele to Thailand.
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