Finally Kylie admitted to fillers in May of last year, igniting a trend so viral, we need a new name for it. While we're equipped with pop-culture horror stories (e.g. Leslie Ash), they've fallen on deaf ears. After Kylie admitted to fillers, London surgeries reported a 70% rise in enquiries for the procedure within the following 24 hours. The fall-out, of course, is that because fillers don't technically count as surgery (they're injectable) it's easy to have a more casual relationship to them, rather than, say, a procedure like a nose job that requires a general anaesthetic and a recovery time.