To be the global service leader, we need to act as one global company. The diverse and localized lingerie market will never come back and we need to adapt our strategy to the requirements of the new market reality so that we can own the and lead this industry again. A localized approach has resulted in:
-Creation of complexity for production and planning in terms of SKU numbers
-From a brand perspective, our brands look different from country to country - which prevents us from creating clear global brand awareness
-We need to think global, beyond our country and region. To create global brand awareness, we need to streamline our brands globally…
-Although, there will still be room for regional or cultural tastes and sensitivities, but we need to limit those to the absolutely necessary